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Twilio

Twilio sells most of its platform as usage-based services, with SMS billed per segment, voice per minute and phone numbers per month, plus automatic volume tiers and committed-use discounts in Order Forms; Twilio Flex is licensed per named user, per active user hour or per monthly active user plus usage, and Twilio Segment per monthly tracked user (MTU), all under the Twilio Terms of Service.

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Overview articleTwilio licensingTwilio sells most of its platform as usage-based services, with SMS billed per segment, voice per minute and phone numbers per month, plus automatic volume tiers and committed-use discounts in Order Forms; Twilio Flex is licensed per named user, per active user hour or per monthly active user plus usage, and Twilio Segment per monthly tracked user (MTU), all under the Twilio Terms of Service.Cited · Edited 2026-10-07 · 14 references

Guides

Twilio messaging and voice pricingCited · Edited 2026-10-07Twilio Flex licensingCited · Edited 2026-10-07Twilio Segment MTU licensingCited · Edited 2026-10-07Twilio Terms of Service and Order FormsCited · Edited 2026-10-07

Licensing Data

From the Twilio catalog: how usage is counted, the rules that apply, the programs licences are bought through and the SKUs. Backed by 55 verbatim excerpts from 23 Twilio documents.

Products

All 11 Products

API Platforms 8

Elastic SIP Trunking, MMS, Phone Numbers, Programmable Messaging, Programmable Voice, SMS, Twilio Editions, Twilio Support

Customer Data Platforms (CDP) 2

Twilio Segment CDP, Twilio Segment Connections

Call & Contact Center Software 1

Twilio Flex

Product History

All acquisitions
  1. Twilio acquired ZipwhipAnnounced 2021-05-17 · Closed 2021-07-14 · About USD 850 million in an approximately equal blend of cash and stock (as announced)

    Twilio acquired Zipwhip, a provider of toll-free business messaging in the United States, which became part of Twilio's Communications Platform unit.

    Licensing impact
    • Twilio said the acquisition added messaging-enabled toll-free numbers and direct carrier connections to its messaging offering.[1][2]
    • Zipwhip operates as part of Twilio's Communications Platform unit while the two companies finalise their integration roadmap.[2]
    Sources and full product history
  2. Twilio acquired SegmentClosed 2020-11-02 · About USD 3.2 billion in Twilio Class A common stock (as announced)

    Twilio acquired Segment, a customer data platform, which became a division of Twilio. Segment is now offered as Twilio Segment.

    Legacy productBecame
    SegmentRenamed Twilio Segment · Name as shown in Twilio's product navigation
    Licensing impact
    • Twilio completed the acquisition on 2 November 2020; Segment became a division of Twilio, led by its chief executive Peter Reinhardt.[1]
    • Twilio's site lists the product as Twilio Segment, a customer data platform, alongside Twilio SendGrid.[2]
    Sources and full product history
  3. Twilio acquired SendGridAnnounced 2018-10-15 · Closed 2019-02-01 · About USD 3 billion at completion, in Twilio Class A common stock (announced at about USD 2 billion)

    Twilio acquired SendGrid, an email API platform, in an all-stock transaction. SendGrid became a wholly owned subsidiary and is offered as Twilio SendGrid.

    Legacy productBecame
    SendGridRenamed Twilio SendGrid · Name as shown in Twilio's product navigation
    Licensing impact
    • The deal was announced on 15 October 2018 as an all-stock transaction at an exchange ratio of 0.485 Twilio Class A shares per SendGrid share.[1]
    • Twilio completed the acquisition on 1 February 2019, SendGrid shares were delisted from the New York Stock Exchange, and SendGrid became a wholly owned subsidiary of Twilio.[2]
    • Twilio's site lists the product as Twilio SendGrid, for email and marketing campaigns.[2]
    Sources and full product history
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