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Qualtrics

Qualtrics sells hosted XM Cloud Services under an Order Form governed by its General Terms and Conditions and per-product Product Terms, measured in Usage Metrics such as Responses, Users, Employees, Interactions, Feedback Records, Credits and Agent Engagements, with overage billed monthly on consumption-based deals.

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Overview articleQualtrics licensingQualtrics sells hosted XM Cloud Services under an Order Form governed by its General Terms and Conditions and per-product Product Terms, measured in Usage Metrics such as Responses, Users, Employees, Interactions, Feedback Records, Credits and Agent Engagements, with overage billed monthly on consumption-based deals.Cited · Edited 2026-10-07 · 16 references

Guides

Qualtrics General Terms and Conditions and usage metricsCited · Edited 2026-10-07Qualtrics XM for Customer Experience and XM Discover licensingCited · Edited 2026-10-07Qualtrics XM for Employee Experience licensingCited · Edited 2026-10-07Qualtrics Edge, market research and Experience Agents licensingCited · Edited 2026-10-07Qualtrics Success Packages, support and servicesCited · Edited 2026-10-07

Licensing Data

From the Qualtrics catalog: how usage is counted, the rules that apply, the programs licences are bought through and the SKUs. Backed by 48 verbatim excerpts from 22 Qualtrics documents.

Products

All 21 Products

Enterprise Feedback Management Software 6

360 Development Feedback, 360 Feedback, Continuous Employee Listening, EX use-case Cloud Services, EX use-case products, XM for Employee Experience

Feedback Analytics Software 5

Employee XM Discover, Website and app feedback Cloud Services, XM Discover, XM Discover functionality, XM Discover functionality in XM for Customer Experience, Employee Experience and Market Research

Experience Management Software 4

All Qualtrics Cloud Services, Cloud Services licensed by User, Experience Agents, XM for Customer Experience

Market Research Companies 3

Edge Audiences, Edge Cloud, XM for Market Research

Digital Experience Monitoring (DEM) Software 1

Digital Experience Analytics (DXA)

SMS Marketing Software 1

SMS distributions

1 more categories

Product History

All acquisitions
  1. Silver Lake acquired QualtricsClosed 2023-06-28 · USD 18.15 per Qualtrics share in cash (as stated at completion)

    Silver Lake, in partnership with CPP Investments, acquired all Qualtrics shares it did not already own, including SAP's majority stake, taking Qualtrics private.

    Legacy productBecame
    Qualtrics XM PlatformKept Qualtrics XM Platform · Qualtrics continued as an independent private company
    Licensing impact
    • Silver Lake and CPP Investments acquired 100% of the outstanding Qualtrics shares that Silver Lake did not already own, including all of SAP's majority interest, and Qualtrics stock ceased trading on Nasdaq.[1]
    • Accel invested USD 500 million, and BDT & MSD Partners and DFO Management each co-invested USD 250 million, alongside Silver Lake in connection with the close.[1]
    Sources and full product history
  2. SAP acquired QualtricsAnnounced 2018-11-11 · Closed 2019 · USD 8 billion in cash (as announced); SAP sold its stake in 2023 at USD 18.15 per share

    SAP acquired Qualtrics, the experience management software vendor, in 2019 and let it operate with its own leadership and brand. SAP announced an IPO in 2020 and sold its entire stake to Silver Lake and CPP Investments in 2023, after which SAP remained a go-to-market and technology partner.

    Legacy productBecame
    Qualtrics XM Platform (customer, employee, product and brand experience)Kept Qualtrics XM Platform within SAP's Cloud Business Group · Qualtrics kept its leadership, personnel and branding from 2019 to 2023
    Qualtrics XM Platform (SAP-owned)Divested Qualtrics XM Platform (owned by Silver Lake and CPP Investments) · SAP sold its 423 million shares; sale completed 28 June 2023
    Licensing impact
    • At signing SAP said Qualtrics would keep its leadership, personnel, branding and culture and operate as an entity within SAP's Cloud Business Group, with dual headquarters in Provo and Seattle.[1]
    • In July 2020 SAP announced its intent to take Qualtrics public, to give it greater autonomy, while remaining its majority owner and largest go-to-market and R&D partner.[2]
    • In March 2023 SAP agreed to sell all of its 423 million Qualtrics shares at USD 18.15 per share (about USD 7.7 billion for its stake, equity value about USD 12.5 billion), and expected to present Qualtrics as a discontinued operation; the sale completed on 28 June 2023 and SAP stated it would remain a close go-to-market and technology partner servicing joint customers.[3][4]
    Sources and full product history
  3. Qualtrics acquired Press Ganey ForstaAnnounced 2025-10-06 · Closed 2026-05-18 · USD 6.75 billion, payable in cash and equity (as announced)

    Qualtrics acquired Press Ganey Forsta, a provider of experience measurement and healthcare analytics, combining it with its experience management platform.

    Legacy productBecame
    Press Ganey ForstaMerged into Qualtrics experience management portfolio · Qualtrics described the combination of the platform with Press Ganey Forsta's data and benchmarking; packaging is not stated in these sources
    Licensing impact
    • At signing Qualtrics said it would acquire Press Ganey Forsta for USD 6.75 billion in cash and equity, and that the two companies would operate independently until closing.[1]
    • Qualtrics published an article dated 18 May 2026 announcing completion of the acquisition and adding Press Ganey Forsta's healthcare data to its XM dataset.[2]
    Sources and full product history
  4. Qualtrics acquired ClarabridgeAnnounced 2021-07-29 · Closed 2021-10-01

    Qualtrics acquired Clarabridge, an omnichannel conversational analytics vendor, six months after its IPO.

    Legacy productBecame
    ClarabridgeMerged into Qualtrics XM Platform (conversational analytics) · Qualtrics said it was adding Clarabridge's conversational analytics to its platform
    Licensing impact
    • Qualtrics said it would add Clarabridge's analytics of indirect feedback such as support conversations, chat, social media posts and review sites to its experience management platform.[2]
    • Qualtrics' CEO said at announcement that the deal came six months after Qualtrics' IPO.[1]
    Sources and full product history
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