The HubSpot Customer Terms of Service are the general terms for all HubSpot Subscription Services and Consulting Services. The Terms call themselves the “Agreement” and define it as “these General Terms and all materials referred or linked to in here, unless otherwise stated”.[1] The version cited here was last modified on 2026-09-16.[1] The Order Form and the Product & Services Catalog are expressly incorporated, the Catalog “as updated by us from time-to-time”. The Product Specific Terms “form part of the Agreement”, and s.2.8 requires the customer to comply with the Acceptable Use Policy. For legacy Marketing Hub customers, the Marketing Hub Legacy Terms are also incorporated.[1][6] Knowledge Base articles linked from the Agreement “are for your information only, and they are not incorporated into this Agreement”.[1]
Editions
The Terms do not distinguish editions. They apply equally to Starter, Professional and Enterprise subscriptions, to Free Services and to Consulting Services such as onboarding.[1] Edition-specific rules sit in the Product Specific Terms and the Catalog. See HubSpot seats and editions.
The contracting entity and governing law depend on the customer’s location. A jurisdiction table in the Terms names, for example, HubSpot, Inc. for North and South America (with exceptions for Canada and for Colombia when paying in Colombian pesos) and HubSpot Canada Inc. for Canada.[1]
Metrics
The Terms define the people and records the meters count. Users are “your employees, representatives, consultants, contractors or agents who are authorized to use the Subscription Service for your benefit and have unique user identifications and passwords”.[1] Limits are the limits specified in the Order Form, the Agreement or the Catalog, or designated only within the product.[1] Overages are “the additional fees incurred on a Pay-as-You-Go basis when you exceed your HubSpot Credits Limit”.[1] Add-Ons are product enhancements, including Limit increases, listed in the Catalog’s Add-Ons & Limit Increases and Technical Limits sections.[1]
The units themselves are defined elsewhere. Seats are defined in Product Specific Terms s.2.1, HubSpot Credits in s.2.2 and Marketing Contacts in s.3.2.1.[2] Catalog rows: Core Seat, HubSpot Credit, Marketing Contact.
Counting / floors
One user, one login (AUP s.4.1, 2026-09-16). Customers may not “access the Subscription Service using another User’s unique login credentials, including reusing or sharing unique login credentials among multiple users”.[3] Each Seat is dedicated to one User.[2] Catalog proof: Login credentials may not be shared among users; Each Seat is dedicated to one User.
Affiliates (s.2.1.1). The customer may let its Affiliates’ Users use the Subscription Service. All such use must comply with the Agreement, and the customer “will at all times remain liable for your Affiliates’ compliance”.[1] An Affiliate is an entity that controls, is controlled by, or is under common control with a party, where control means more than 50% of the voting interests.[1] Catalog proof: Affiliates' Users may use the subscription under the customer's liability.
No downgrade mid-term (s.2.5). “You are not permitted to downgrade your Subscription Service during your Current Term.” A downgrade takes effect at the next renewal date on a new Order Form.[1] Catalog proof: No downgrades during the Current Term.
Fixed fee, with listed exceptions (s.3.1). The Subscription Fee does not increase during the Current Term unless the customer exceeds Limits and incurs Overages, upgrades products or base packages (including upgrades caused by exceeding Limits), buys Add-Ons or additional products such as Marketing Contacts or HubSpot Credits capacity packs, or agrees otherwise in the Order Form.[1] This clause is the contractual basis for the automatic contact tier upgrades and credit auto-upgrades described in the sibling articles. Catalog proof: Subscription Fee is fixed during the term except for overages, upgrades and add-ons.
Payment (ss.3.4 and 3.5). Invoiced amounts are due within 30 days of the invoice date unless the Order Form says otherwise. “All payment obligations are non-cancelable and all amounts paid are non-refundable, except as specifically provided for in this Agreement”, and fees are payable in advance throughout the Subscription Term.[1] A HubSpot Solutions Partner that buys on behalf of a client is responsible for the Order Form and guarantees payment of all fees.[1] Catalog proof: Payment obligations are non-cancelable and fees non-refundable.
Term, renewal and price changes
Automatic renewal (s.4.1). The Initial Term is set in the Order. Unless the Order says otherwise, the subscription “will automatically renew for the shorter of the same duration as your prior term or one year”. The customer may not cancel before the end of the Current Term, and HubSpot gives no refund of prepaid or unused fees for that term.[1] To stop renewal, the customer must turn off auto-renewal in Account & Billing before the end of the Current Term.[1] Catalog proof: Subscriptions renew automatically for the shorter of the prior term or one year.
Renewal price (s.3.2). “Upon renewal, we may increase your Subscription Fees up to our then-current list price set out in our Product and Services Catalog.” If the increase applies, HubSpot gives at least 30 days’ notice before the renewal.[1] As commentary: the cap is the list price in force at renewal, not a percentage. Legacy discounts shown in Account & Billing, which arise when a subscription was bought under an earlier pricing model, are therefore exposed at each renewal.[5] Catalog proof: Renewal price may rise to the current list price on 30 days notice.
Legacy products (s.2.13). Features and Limits of legacy Subscription Services may differ from the current documents, and HubSpot “may choose to move you to our then-current products at any time”. A customer that wants to upgrade a legacy product must sign a new Order.[1] Catalog proof: HubSpot may move legacy products to current products at any time.
Amendment (s.12.1). HubSpot may modify the Agreement by posting a revised version on legal.hubspot.com. The revised version becomes binding the next business day. A customer that objects in writing within 30 days of the notice stays on the prior terms until its next renewal date.[1] Catalog proof: Revised terms bind the next business day unless the customer objects within 30 days.
Order precedence (s.12.15). “In the event of a conflict between the terms of the Agreement and an Order, the terms of the Order will control, but only as to that Order.”[1] Negotiated seat counts, contact tiers, price holds or renewal caps therefore belong in the Order Form. Catalog proof: An Order Form overrides the Agreement for that Order.
Suspension and termination
HubSpot may suspend access ten days after a notice of non-payment, unless the full amount has been paid. It will not suspend while the customer disputes charges reasonably and in good faith, and it may charge a re-activation fee.[1] Either party may terminate for cause on 30 days’ notice of an uncured material breach, or immediately on insolvency.[1] When a paid subscription ends, HubSpot continues to make the Free Services available unless the Agreement was terminated for cause. The customer remains subject to the Agreement for as long as it has access to a HubSpot account.[1] Catalog proof: Access may be suspended ten days after a non-payment notice; Free Services continue after a paid subscription ends.
Transfer and assignment
Paid HubSpot subscriptions “are tied to the HubSpot account where they were purchased and can’t be transferred” to another account.[5] The Agreement itself cannot be assigned without HubSpot’s prior written consent. The exception is assignment to a successor by merger, reorganization, sale of all or substantially all assets, change of control or operation of law.[1] Catalog proof: Paid subscriptions cannot be transferred to another HubSpot account.
Trials and free services
Under a free trial, the Subscription Service is available until the end of the trial period or the start of the paid subscription, whichever is earlier. Unless a subscription is bought before the trial ends, data in the service “may be permanently deleted at the end of the trial”.[1] In-app trials last 14 days, are not charged automatically when they end, and return the account to its previous plan.[5] For Free Services, the Subscription Term is the period during which the customer has an account.[1] Catalog rows: free trial; free tools.
Audits and compliance
The Terms contain no clause that lets HubSpot inspect a customer’s records or systems to verify licence compliance. That kind of clause is common in on-premises software agreements; see software license audit. Compliance is instead enforced through product-side metering. HubSpot “will monitor or audit remotely” the number of Marketing Contacts and emails sent, and HubSpot Credits are “audited daily”.[2] HubSpot may suspend any User’s access without notice for use that violates the law or the Agreement (s.4.4.1).[1] The Account & Billing page shows current subscriptions, marketing contact usage, credit usage and seat assignment, and lets the customer download its Orders.[5] Catalog proof: HubSpot monitors marketing contacts and email sends remotely.
Virtualization & partitioning
Not applicable. The Agreement is a contract “for the provision of services and not a contract for the sale of goods”, and no software is installed under it.[1]
Cloud / BYOL
Not applicable. HubSpot may provide some or all elements of the Subscription Service through third-party service providers.[1]
Programs
The Terms provide for free trials (s.2.12), Free Services after expiry (s.4.5) and legacy products (s.2.13). The Product Specific Terms add the Legacy Access Model for customers not yet migrated to seats.[1][2]
Out of scope
- The Data Processing Agreement, Sensitive Data Terms, Beta Services Terms and HubSpot Payments Terms of Use.
- Jurisdiction-specific terms linked from the Appendix.
- Product Specific Terms on uptime, support hours and Revenue Hub, except where cited above.
- Negotiated Order Form terms.