Cloudflare’s subscription agreements are the two master contracts under which Cloudflare provides its services. The Self-Serve Subscription Agreement governs customers who sign up in the dashboard; it “is effective when you click to accept it, use or access the Services, or otherwise indicate your acceptance”.[1] The Enterprise Subscription Agreement is entered into between Cloudflare, Inc. and the customer and takes effect on the date of last signature of the initial Order Form.[2] Both agreements are supplemented by the Service-Specific Terms, which “supplement the applicable master agreement(s)” and contain the product rules and units of measurement.[3] Neither agreement is a licence for installed software. Both grant access to cloud services, with any software, SDKs and APIs provided in connection with them.[1][2]
Editions
The two agreements line up with Cloudflare’s commercial routes.
| Topic | Self-Serve Subscription Agreement | Enterprise Subscription Agreement |
|---|---|---|
| Who uses it | Dashboard sign-ups: Free, Pro, Business, Workers Paid, Zero Trust Pay-as-you-go | Customers with an Order Form from Cloudflare or an authorized partner |
| Formation | Click to accept, or use of the Services[1] | Signature of the initial Order Form[2] |
| Payment | Payment card charged monthly, annually or pay-as-you-go[1] | Invoiced annually in advance unless the Order Form says otherwise; ACH, wire or card[2] |
| Renewal | Automatic, same term length, then-current rates[1] | Automatic 12-month Renewal Terms unless notice two months before expiry[2] |
| Refunds | None[1] | Fees non-cancellable and non-refundable except as stated[2] |
| Service levels | Business SLA for Business plan domains[5] | Enterprise Support and SLA; Standard Plan unless the Order Form says otherwise[2] |
| Disputes | Binding arbitration[1] | State and federal courts of San Francisco, California[2] |
Metrics
Neither master agreement defines a licence metric. The units in which quantities are ordered and invoiced, such as Domain, Zone, Seat and Request, are defined in the “Units of Measurement” of the Service-Specific Terms and apply “Unless explicitly stated otherwise in the applicable Order Form or Insertion Order(s)”.[8] The Enterprise agreement ties quantities to the Order Form: a “Subscription” is “a subscription to the Services specified in one or more Order Forms”.[2]
Counting / floors
Self-serve terms
Paid self-serve services run for the Subscription Term chosen at sign-up. “All of your subscriptions to Paid Services with a Subscription Term will automatically renew for periods equal to your initial Subscription Term, and you will be charged at our then-current rates” unless cancelled in the dashboard before the next billing date.[1] Billing starts on the day the customer begins using a Paid Service, “regardless of whether you have fully configured the Paid Services as of that date”.[1] Cloudflare may change its fees with at least 30 days notice.[1] Catalog proof: Self-serve subscriptions renew automatically at then-current rates; Self-serve price changes need 30 days notice.
“FEES ARE NONREFUNDABLE.” The customer is billed in full for the term in which it cancels and keeps access to the end of that term, except for usage-based services.[1] The billing policy adds that by enabling a paid plan the customer accepts “a minimum one month purchase obligation”, and lists accidental purchases and unwanted renewals among occurrences that cannot be refunded.[6] Catalog proof: Self-serve fees are non-refundable.
Changes to the agreement itself normally take effect at the start of the Subscription Term following notice; for Free Services Cloudflare may require consent to continue. A customer who does not agree may only decline to renew.[1]
Enterprise terms
Enterprise Subscriptions are invoiced annually in advance unless the Order Form specifies otherwise, and services added later are invoiced on addition. Cloudflare “may invoice Customer separately for any Fees related to Customer’s use of the Services exceeding the usage caps set out in the Order Form”, and its measurement of use is final.[2] The order form therefore works as both entitlement and cap. Catalog proof: Enterprise subscriptions are invoiced annually in advance; Use above Order Form usage caps is invoiced; Cloudflare measurement is final.
The Initial Term is set in the Order Form, and each Renewal Term is “each recurring twelve (12) month period” after it unless the Order Form specifies otherwise.[2] A Subscription renews automatically unless a party gives written notice “at least two (2) months prior to the expiration”. An additional Order Form whose term ends later extends the whole Subscription Term and all Subscription Services to that end date, and the services in earlier Order Forms renew in their stated quantities “at the prices valid at the time of such renewal”.[2] In practice, one late add-on can co-term the entire estate and move its renewal date. Catalog proof: Enterprise subscriptions auto-renew unless notice is given two months ahead; Enterprise Renewal Terms are 12 months by default; A later Order Form extends the whole Subscription Term.
Fee disputes must be raised in writing within 30 days of receiving the invoice. Late payments may bear interest at 1.5% per month, and Cloudflare may suspend access if undisputed fees are unpaid 30 days after the due date.[2] Catalog proof: Enterprise fee disputes must be raised within 30 days.
Cloudflare may amend the Enterprise agreement at any time. Unless it says otherwise, an amendment takes effect ten days after notice, which can be given by posting the amended agreement on cloudflare.com, and continued use may be treated as consent.[2] Catalog proof: Enterprise agreement amendments take effect ten days after notice.
Use rights and restrictions
The self-serve grant is “a limited, revocable, non-exclusive, non-transferable, and non-sublicensable (except to Affiliates) right, to access and use the Services”. Affiliates may use the Services if they agree to be bound, with the contracting entity remaining liable.[1] Without written permission, a self-serve customer may not “rent, lease, loan, export, or sell access to the Services to any third party, or sign up for the Services on behalf of a third party”.[1] Catalog proof: Self-serve accounts may not resell or sign up for third parties.
Enterprise customers may use the Services only “for its internal business purposes” and may not sublicense (except to Affiliates), resell or make the Service available to third parties. They also may not reverse-engineer it, run penetration or load tests without consent, or publish benchmarks.[2] Affiliates may use a Subscription with the customer liable for their fees and conduct, or sign their own Affiliate Order Form, which creates a separate agreement on the same terms.[2] Credentials “may not be shared or used by more than one individual, but may be reassigned”.[2] Catalog proof: Enterprise services are for internal business purposes and may not be resold; Credentials may not be shared but may be reassigned.
Virtualization & partitioning
Neither agreement has hardware, processor or partitioning terms; the services run on Cloudflare’s network. Zones and subdomains are dealt with in the Units of Measurement rather than in the master agreements.[8]
Cloud / BYOL
There is no bring-your-own-licence concept. The relevant channel rule is the reseller clause. A customer that buys through an authorized Reseller executes Order Forms with the Reseller, Cloudflare’s payment terms do not apply, and refunds and SLA Service Credits are paid to the Reseller, from which the customer must claim them. If the Reseller stops being authorized, continued use may require a direct agreement and payment of fees the Reseller did not pass on.[2] Catalog proof: Reseller customers sign Order Forms with the reseller.
Programs
Precedence and incorporated documents
The Enterprise agreement ranks its documents for conflicts: the DPA and any Business Associate Agreement first, then the Information Security Exhibit, then the rest of the agreement, then the Service-Specific Terms, then the SLA. “An Order Form will take precedence over the Agreement only in respect of the Subscription Services listed in such Order Form.” Pre-printed purchase order terms are rejected unless Cloudflare agrees in writing.[2] The self-serve agreement incorporates the Service-Specific Terms, the Domain Registration Agreement for Registrar customers, and any plan or product limits presented on the website or in documentation.[1] Catalog proof: Order Form prevails only for the services it lists.
Trials, betas and previews
Both agreements allow free or trial versions that last until the end of the trial period, the start of a paid subscription, or termination by Cloudflare.[1][2] Under the Enterprise agreement, Beta Services are for testing only, are not covered by the SLA unless the Order Form says so, and may be withdrawn with their data.[2] Contracted customers can also turn on certain products as 30-day previews that are “not an officially contracted service” until bought.[7] Catalog proof: Preview services last 30 days and are not contracted.
Support, service levels and product changes
Enterprise support follows the Enterprise Customer Support and Service Level Agreement, with the “Standard Plan” applying unless the Order Form says otherwise.[2] That SLA commits to serving customer content globally 100% of the time, and Service Credits are capped at six months of Monthly Fees per annual billing period.[4] The Business SLA caps credits at one month of fees in any 12-month period.[5] If Cloudflare retires an Enterprise service or feature, it must provide a substantially similar one for the rest of the Subscription Term or credit the unused prepaid fees.[2] The self-serve agreement instead reserves the right to modify or discontinue the Service without notice or liability.[1]
Liability, indemnity and exit
Both agreements cap Cloudflare’s liability at the amounts paid in the 12 months before the claim.[1][2] The self-serve agreement limits Cloudflare’s intellectual property defence to claims that a Paid Service infringes a United States or European Union patent or registered copyright.[1] The Enterprise agreement contains no audit clause but has the customer warrant that the network-usage information it supplied for the price quote, such as bandwidth, number of domains and user locations, is truthful and accurate to the best of its knowledge.[2] After an Enterprise Subscription ends, Cloudflare will use reasonable efforts to keep Customer Logs available for up to 72 hours.[2]
Out of scope
This page does not cover the Domain Registration Agreement, the Professional Services Terms, the Data Processing Addendum and Information Security Exhibit in detail, regional terms, or public-sector contract vehicles.