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Medallia

Medallia sells its experience management platform under an Order and a Master Subscription Agreement, with Medallia Experience Cloud priced on Experience Data Records in annual tiers and add-on products measured on their own units: licensed interactions, voice licences, per-user licences, respondents, sessions and SMS messages.

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Overview articleMedallia licensingMedallia sells its experience management platform under an Order and a Master Subscription Agreement, with Medallia Experience Cloud priced on Experience Data Records in annual tiers and add-on products measured on their own units: licensed interactions, voice licences, per-user licences, respondents, sessions and SMS messages.Cited · Edited 2026-10-07 · 13 references

Guides

Medallia Experience Cloud EDR pricing and API limitsCited · Edited 2026-10-07Medallia Experience Orchestration interaction licensingCited · Edited 2026-10-07Medallia Mindful Callback and Feedback licensingCited · Edited 2026-10-07Medallia Master Subscription Agreement and Concierge termsCited · Edited 2026-10-07Medallia Agile Research, Digital Feedback and DXA subscriptionsCited · Edited 2026-10-07

Licensing Data

From the Medallia catalog: how usage is counted, the rules that apply, the programs licences are bought through and the SKUs. Backed by 73 verbatim excerpts from 41 Medallia documents.

Products

All 13 Products

Experience Management Software 4

Medallia Concierge, Medallia Experience Cloud, Medallia Experience Orchestration, Medallia Experience Orchestration (MXO)

Call & Contact Center Software 3

Agent Connect, Mindful, Mindful Callback (on-premises)

Enterprise Feedback Management Software 2

Digital Feedback, Mindful Feedback

Digital Analytics Software 1

Digital Experience Analytics (DXA)

Survey Software 1

Medallia Agile Research

Conversational Intelligence Software 1

Medallia Speech and Conversational Intelligence

1 more categories

Product History

All acquisitions
  1. Thoma Bravo acquired MedalliaAnnounced 2021-07-26 · Closed 2021-10-29 · USD 6.4 billion, all cash, USD 34.00 per share (as announced)

    Thoma Bravo acquired Medallia, a customer and employee experience management software vendor, in an all-cash take-private transaction.

    Legacy productBecame
    Medallia Experience CloudKept Medallia Experience Cloud · Medallia became a private company headquartered in San Francisco
    Licensing impact
    • Medallia shareholders received USD 34.00 per share in cash and Medallia's stock ceased trading on the NYSE when the deal closed.[1][2]
    • Medallia stated that it would remain headquartered in San Francisco after the acquisition.[2]
    Sources and full product history
  2. Medallia acquired ThunderheadAnnounced 2022-01-20 · Closed 2022

    Medallia, then owned by Thoma Bravo, acquired Thunderhead, a journey orchestration and real-time interaction management vendor, and marketed it as Thunderhead by Medallia.

    Legacy productBecame
    Thunderhead ONEKept Thunderhead by Medallia · Sold as Thunderhead by Medallia
    Licensing impact
    • Medallia stated that Thunderhead would extend its ability to power individualised journeys and conversations across online and offline channels for its customers.[1]
    • In June 2022 Medallia referred to the deal as an acquisition completed a few months earlier and described Thunderhead as its journey orchestration platform.[2]
    Sources and full product history
  3. Medallia acquired DecibelAnnounced 2021-03-04 · Closed 2021 · Approximately USD 160 million in cash (as announced)

    Medallia agreed to acquire Decibel, a digital experience analytics vendor, to add always-on digital feedback signals to its experience platform.

    Legacy productBecame
    Decibel digital experience analyticsKept Decibel (Medallia) · Added to the Medallia experience platform
    Licensing impact
    • Medallia stated that Decibel's digital experience analytics would be added to its customer and employee experience platform so that digital feedback appears alongside other channels.[1]
    • Under the announced terms Medallia would acquire Decibel for approximately USD 160 million in cash, with closing expected in March 2021.[1]
    • Medallia's results release of the same date listed Decibel among its acquisitions.[2]
    Sources and full product history
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