This article gathers the Medallia products whose licence mechanics are documented in subscription, billing or sampling pages rather than in a single licensing article: Medallia Agile Research, Digital Feedback, Digital Experience Analytics (DXA), and the contact centre products Agent Connect and Conversational Intelligence. They share a pattern. The public pages describe how usage is limited and measured, while the quantity and price come from an Order under the Medallia Master Subscription Agreement.
Editions
Agile Research
Medallia describes Agile Research as a do-it-yourself survey and analytics tool for research and insights teams, with survey templates, 80 or more languages, advanced statistical analysis such as maxdiff and conjoint, and access to third-party panel respondents. The product page also says it is available within Medallia Experience Cloud.[10] The documentation draws a line between two ways of buying it. The Billing area is “only available to legacy standalone Agile Research customers and is not accessible to customers who have Agile Research through Medallia Experience Cloud.”[5] A customer’s contract channel therefore decides whether credits, plan upgrades and the Billing tab apply at all. Catalog row: Medallia Agile Research.
The documentation says Agile Research “offers several pricing tiers,” that monthly plans and annual plans exist, and that a customer can pick a different plan as its next subscription model at renewal.[3][4] The names and sizes of the tiers are not on the pages reviewed.
Digital Feedback and DXA
Medallia’s digital suite combines Digital Feedback, which collects feedback from websites, apps and devices, with behavioural analytics such as session replays and heatmaps.[11] The Digital Feedback documentation describes its structure. There is “always at least one Digital account for each Medallia Experience Cloud instance or customer,” each account contains Digital Feedback properties, and “each Digital account has at least one Digital property per website, web application, mobile app or embedded device.” Property types are Digital Feedback Web, the In-app SDK (Android and iOS need separate properties) and Digital Feedback Anywhere for integrated devices.[8] Catalog rows: Medallia Digital Feedback and Medallia Digital Experience Analytics.
Metrics
Agile Research credits and respondents
Credits. Credits prepay Agile Research services and other Agile Research products such as subscriptions, surveys and panels. The documentation lists “1 credit = $1,” an extra discount of up to 5 percent, use for services and subscriptions, printable invoices with PO numbers and a real-time usage overview.[2] Credits usage is shown per survey project, together with other costs and credit purchases.[16] SMS and targeted panel charges are shown as daily totals for the last 60 days.[17] Catalog row: Credit (Agile Research).
Respondents. Plans are sized by respondent volume. If a customer upgrades, “your additional respondents will be available immediately,” but the end date of the subscription stays the same and “any remaining volumes will not be transferred over to the new subscription period.”[4] Individual surveys can be capped by a maximum number of completes or respondents, and once either limit is reached the survey closes automatically.[6] Catalog row: Respondent allowance (Agile Research).
DXA sessions and pageviews
DXA documentation distinguishes “pageview-based” and “session-based” subscription models. The sampling article states: “Existing subscribers on pageview-based subscription models will be moved onto the streamlined session-based subscription model upon contract renewal.” In session-based models, all incoming session data is sampled as Experience data.[7] Catalog rows: Session (DXA) and Pageview (DXA).
Digital Feedback property
The Digital Feedback documentation describes the property as the unit that holds engagements such as survey forms and app ratings, and says provisions that control optional features are set at property level.[8] The page does not say that properties are charged individually, so the catalog treats the property as a configuration construct to check against the Order. Catalog row: Digital Feedback property.
Counting / floors
Forever Free
The MSA defines the Agile Research Forever Free offering. Unless otherwise agreed in writing, Forever Free subscriptions are free of charge, are deleted after 13 months of inactivity, are limited to one user, and “are limited to one-thousand (1,000) email invitations and two-hundred (200) respondents per month,” which do not roll over. They exclude features such as video question integration, data exports, custom panels, crosstab reports, custom domain, API access and integration access. Medallia reserves the right to terminate or discontinue Forever Free offerings at any time without prior notice.[1] A free tier is a licence in its own right. An organisation whose staff register for it with corporate email addresses may hold unmanaged accounts holding survey data, so it belongs on the discovery checklist. Catalog row: Agile Research Forever Free.
Renewal, downgrade and termination
- Auto-renewal. All monthly plans auto-renew and the customer cannot switch auto-renewal off. Annual plans auto-renew by default but have an option to disable it, and the account administrator and every billing administrator receive an email 30 days before an annual period ends.[3] A customer who cancels an annual plan keeps access until the end of the current period.[3]
- Downgrade. A downgrade leaves the current plan in place until the current subscription end date.[4]
- Termination. “If you terminate your account, all data is immediately deleted.”[4] That contrasts with the MSA’s 30-day data transfer period for customers under an Order Form, so the contract channel again matters.
- PO references. A purchase order number can be saved in subscription settings and appears on the next renewal invoice.[3]
Catalog row: Agile Research auto-renewal.
DXA sampling
DXA gathers session data into three buckets. Experience data covers items such as the Digital Experience Score, behaviour metrics, segments, funnels and journeys. Analysis data includes everything in Experience data plus heatmaps, form analytics and technical reports. Replay data includes everything in Experience data plus session replays, static heatmaps and HTML searches. The customer can enter a sample rate for Experience data in Account Settings, but cannot enter one for Analysis or Replay data, which were set during implementation; “If you’d like to increase the sample rate for Analysis and Replay data, contact your dedicated Customer Success Manager or Commercial Lead.”[7] Analysis and Replay rates are percentages of Experience data, so a 20 percent Experience rate with 100 percent Analysis and Replay rates samples 20 percent of all sessions into each bucket.[7]
Agent Connect, Conversational Intelligence and the Speech API
Agent Connect is the contact centre product for agent feedback, coaching and quality management.[15] Medallia’s pages do not publish its licence metric. The documented limit is an API ceiling: listed endpoints for coaching sessions, QA, audits, calibrations and data allow 100 requests per minute per API key, and excess requests return 429.[12] Conversational Intelligence analyses speech and text, with transcription across dozens of languages and integrations with contact centre platforms.[13] Its Speech API is available only to customers who have purchased the add-on feature and supports up to 1,000 records per request, 13,000 requests per minute and 325,000 per 24 hours.[14] Catalog rows: Medallia Agent Connect and Medallia Conversational Intelligence.
Virtualization & partitioning
These are hosted services and have no virtualization terms. The partitioning constructs are Digital accounts and properties, Agile Research survey projects, and DXA properties with their own sample rates. A customer with several brands or sites should map each to a property and confirm in the Order whether additional properties change the price.
Cloud / BYOL
There is no BYOL programme. On Medallia GovCloud the list of certified products records Agile Research, DXA, Agent Connect and Video as not available, while Digital Feedback, Medallia Speech and the Speech API are available, with restrictions such as no Speech sandbox or connectors. The list was last updated on 10 Sep 2025.[9] A federal customer should therefore not assume that products bundled in a commercial Order can run on GovCloud.
Programs
Named programmes in this area are Forever Free, credit prepayment and the Agile Research auto-renewal rules described above. Catalog rows: Agile Research credit prepayment and Medallia GovCloud.
Out of scope
- Tier names, sizes and prices for Agile Research, DXA and Digital Feedback.
- Third-party panel prices. SMS and targeted panel usage is charged to the account, but rates are not on the pages reviewed.
- Video. Medallia Video is listed in the catalog as a product, but no licence metric is published for it in the sources reviewed.
- Contract terms. See Master Subscription Agreement and Concierge terms.