Monthly Active Users
Catalog row in Vendor License Metrics · Cited
- Unit
- Monthly active user
- Aliases
- MAU; MAUs
- Definition
- Usage Metrics 1.10: for Feature or Full Stack Experimentation, unique user IDs in all calls to the SDKs and APIs per month; for Web Experimentation, unique user IDs evaluated by the snippet per month even if the user is not in an experiment; for Optimizely Data Platform and Content Recommendations & Intelligence, profiles with an active event per month.
- Counting rules
- Traffic linked to the same user through a unique ID counts once across Web and Feature Experimentation. Overage is MAUs per Contract Year over the agreed Usage Volume. Usage can be verified with the Experimentation Events Export.
- Floors / minimums
- Set by the Usage Volume in the Order.
- Applies to products
- Optimizely Web Experimentation
- Optimizely Feature Experimentation
- Optimizely Data Platform
- Related metrics
- Product category