LICENSEWARE
Optimizely Rule

An empty Web snippet still counts every visitor as an MAU

Catalog row in Vendor License Rules · Cited

Kind
Counting
Statement
Support documentation: each unique visitor who encounters a page where the snippet is loaded is counted as an MAU, even if the snippet is empty; remove or disable the snippet on pages where Optimizely should not run.
Applies when
Snippet is loaded on a page
Applies to
Web Experimentation
Related metrics
Esc