LICENSEWARE
Optimizely Metric

Impressions per Year

Catalog row in Vendor License Metrics · Cited

Unit
Impression (per Contract Year)
Aliases
IPY; impressions
Definition
Usage Metrics 1.6: each instance an experiment or variation is activated by the Experimentation service. Web counts each activation on a Page; Feature or Full Stack counts each decision event delivered through the Event API that shows the user is in an experiment; Product Recommendations counts each widget or container returned through an API call.
Counting rules
Multiple experiments on one Page, or an experiment on multiple Pages, produce multiple Impressions. Decision events are de-duplicated over a fixed 5-second window. Overage is the number of Impressions over the Usage Volume for IPY.
Floors / minimums
Set by the Usage Volume in the Order.
Applies to products
  • Optimizely Web Experimentation
  • Optimizely Feature Experimentation
  • Optimizely Personalization
Related metrics
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