Optimizely Evidence

An empty Web snippet still counts every visitor as an MAU

Catalog row in Vendor License Evidence · Cited

Kind: Documentation excerpt
Excerpt: "each unique visitor who encounters a page where the snippet is loaded is counted as an MAU, even if the snippet is empty"
Locator: MAUs in Optimizely Web Experimentation
Applies to: An empty Web snippet still counts every visitor as an MAU
Supports rules: An empty Web snippet still counts every visitor as an MAU
Related metrics: Monthly Active Users
Sources: Monitor monthly active users (MAUs)