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Optimizely

Optimizely sells most of its products as cloud subscriptions measured against Usage Volumes in an Order (named users, monthly active users, impressions, API calls, transactional orders, environments and Opal credits), with overage billed at twice the unit price, and keeps a separate EULA and licence-type model for installed Episerver-era software.

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Overview articleOptimizely licensingOptimizely sells most of its products as cloud subscriptions measured against Usage Volumes in an Order (named users, monthly active users, impressions, API calls, transactional orders, environments and Opal credits), with overage billed at twice the unit price, and keeps a separate EULA and licence-type model for installed Episerver-era software.Cited · Edited 2026-10-07 · 13 references

Guides

Optimizely subscription agreement and overageCited · Edited 2026-10-07Optimizely CMS, DXP and Commerce licensingCited · Edited 2026-10-07Optimizely Experimentation and Data Platform licensingCited · Edited 2026-10-07Optimizely installed and legacy Episerver licensingCited · Edited 2026-10-07Optimizely CMP, DAM, Opal and Campaign licensingCited · Edited 2026-10-07

Licensing Data

From the Optimizely catalog: how usage is counted, the rules that apply, the programs licences are bought through and the SKUs. Backed by 94 verbatim excerpts from 21 Optimizely documents.

Products

All 19 Products

Web Content Management Software 4

Optimizely CMS (installed licence), Optimizely CMS (installed), Optimizely CMS (PaaS), Optimizely CMS (SaaS)

E-Commerce Software 3

Optimizely Commerce Connect, Optimizely Configured Commerce, Optimizely Customized Commerce

Conversion Rate Optimization Tools 3

Optimizely Experiment Collaboration, Optimizely Feature Experimentation, Optimizely Web Experimentation

Digital Analytics Software 1

Optimizely Analytics

Marketing Automation Software 1

Optimizely Campaign

Content Marketing Software 1

Optimizely Content Marketing Platform

6 more categories

Product History

All acquisitions
  1. Episerver acquired OptimizelyAnnounced 2020-09-03 · Closed 2020-10-21

    Episerver, a digital experience platform vendor, acquired Optimizely, an experimentation and optimisation vendor, and in January 2021 renamed itself Optimizely.

    Legacy productBecame
    EpiserverRenamed Optimizely · Company rebranded on 2021-01-27
    Optimizely experimentation platformKept Optimizely Web and progressive delivery · Continued to support customers as a standalone solution
    Episerver Content RecommendationsMerged into Optimizely Optimization-as-a-Service · Combined with Optimizely Web targeting and testing in a new offering
    Licensing impact
    • Episerver stated that the Optimizely progressive delivery and experimentation platform would continue to support customers as a standalone solution after the acquisition.[2]
    • On 27 January 2021 Episerver rebranded to Optimizely and launched Optimization-as-a-Service, combining targeting, testing and recommendations from Optimizely Web and Episerver Content Recommendations.[3]
    Sources and full product history
  2. Optimizely acquired ZaiusAnnounced 2021-03-22 · Closed 2021-03-22

    Optimizely acquired Zaius, a customer data platform, and added it to its digital experience platform; Zaius is now sold as Optimizely Data Platform.

    Legacy productBecame
    ZaiusRenamed Optimizely Data Platform · Optimizely's Zaius page states that Zaius is now Optimizely Data Platform
    Licensing impact
    • Optimizely stated that Zaius added 50 pre-built connector apps and more than 125 pre-configured orchestration recipes to its digital experience platform.[1]
    • Optimizely's product page states that Zaius is now Optimizely Data Platform.[2]
    Sources and full product history
  3. Optimizely acquired WelcomeAnnounced 2021-12-01 · Closed 2021

    Optimizely agreed to acquire Welcome, a content marketing platform with marketing resource and digital asset management, expecting to close in the fourth quarter of 2021. Welcome is now sold as Optimizely Content Marketing Platform.

    Legacy productBecame
    WelcomeRenamed Optimizely Content Marketing Platform · Optimizely's page states that Welcome is now Optimizely CMP
    Licensing impact
    • Optimizely stated that Welcome's campaign planning, content production and asset management would be combined with its existing digital experience products, and that the deal was expected to close in the fourth quarter of 2021.[1]
    • Optimizely's campaign page states that Welcome is now Optimizely Content Marketing Platform.[2]
    Sources and full product history
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