Delivered message (WhatsApp Business Platform)
Catalog row in Vendor License Metrics · Cited
- Unit
- Message
- Aliases
- Per-message pricing
- Definition
- WhatsApp Business Platform Pricing: "Businesses using our platform are charged on a per-message basis for each message we deliver to users". "We charge when a message is delivered (not sent)."
- Counting rules
- Charged by recipient market and message category (marketing, utility, authentication, service). Service messages and utility messages sent in response to users are not charged. Volume tiers apply to utility and authentication messages. Messages in the 72 hours after a user messages from an ad that clicks to WhatsApp or a Facebook Page call-to-action button are not charged.
- Applies to products
- WhatsApp Business Platform
- Product category