WhatsApp Business Platform: service messages and free entry points not charged
Catalog row in Vendor License Rules · Cited
- Kind
- Counting
- Statement
- WhatsApp Business Platform Pricing (retrieved 2026-09-30): charges are per delivered message, by recipient market and message category. Service messages, and utility messages sent in response to users, are not charged; a user message opens a 24-hour customer service window. For 72 hours after a customer messages from an ad that clicks to WhatsApp or a Facebook Page call-to-action button, all messages are not charged. Volume tiers lower the rate for utility and authentication messages.
- Applies when
- Estimating WhatsApp Business Platform charges.
- Applies to
- WhatsApp Business Platform messages.
- Related metrics