WhatsApp Meta Business Agent messages: USD 2.00 per million tokens
Catalog row in Vendor License Rules · Cited
- Kind
- Counting
- Statement
- Pricing documentation (updated 2026-09-28, retrieved 2026-10-01): from 2026-08-01 Meta Business Agent messages are charged per token at one global rate of USD 2.00 per million tokens, covering AI processing (input and output tokens only; cache tokens are not charged) and message delivery. Meta estimates 20,000 to 25,000 tokens per message. These messages are not free in a free entry point window.
- Applies when
- A business responds to WhatsApp users with Meta Business Agent.
- Applies to
- Meta Business Agent messages on the WhatsApp Business Platform.
- Related metrics