Average Daily Unique Visitors
Catalog row in Vendor License Metrics · Cited
- Unit
- Visitors per day, averaged
- Aliases
- ADUV; average daily visitors
- Definition
- Product Usage Terms: "Average Daily Unique Visitors" or "ADUV" is "the total number of unique daily visitors across all channels (e.g., web, mobile, and CTV), aggregated across multiple properties (e.g., domains, apps, and devices), averaged over a period of up to 365 days."
- Counting rules
- Point-in-time meter, averaged over up to 365 days; customers may monitor it through the Consent Traffic reporting tab. Privacy Notice Management is included in the Consent Management Platform package only if ADUV is 50k or more.
- Floors / minimums
- Privacy Notice Management is included only at an ADUV of 50k or more (Solution Packages).
- Applies to products
- Consent Management Platform
- Product category