ADUV is averaged across channels and properties over up to 365 days
Catalog row in Vendor License Rules · Cited
- Kind
- Counting
- Statement
- Product Usage Terms: ADUV is the total unique daily visitors across all channels (web, mobile and CTV), aggregated across properties, averaged over a period of up to 365 days. (effective 2025-03-26)
- Applies when
- Metering by ADUV
- Applies to
- Consent Management Platform
- Related metrics