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HubSpot Metric

SMS message segment

Catalog row in Vendor License Metrics · Cited

Unit
Message segment
Aliases
message segment
Definition
Product & Services Catalog FAQ: messages over 160 characters are split into 153-character segments; messages containing UCS-2 characters are limited to 70 characters, or 67-character segments when split.
Counting rules
Both incoming and outgoing SMS count against the monthly segment limit; incoming MMS count as 5 segments each. Unused segments do not roll over.
Floors / minimums
1,000 segments per month with each SMS add-on; SMS Limit Increase packs add 1,000 segments per month (USD 15).
Applies to products
  • Marketing Hub
  • Service Hub
  • Sales Hub
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