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Adobe Product

Real-Time Customer Data Platform Prime (B2C Edition)

Real-Time Customer Data Platform Prime (B2C Edition) is the Prime-level package of Adobe's Real-Time CDP for business-to-consumer data. The B2C edition unifies, governs and activates consumer data, and the product builds real-time customer profiles from known and anonymous data on Adobe Experience Platform. Adobe also offers an Ultimate level of the same edition.

Real-Time Customer Data Platform Prime (B2C Edition) is an Adobe product filed under Customer Data Platforms (CDP). Lifecycle: no published lifecycle.

Source: Real-Time Customer Data Platform Overview, retrieved 15 Oct 2026

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Release and support dates as published by Adobe; dates within the next 12 months are highlighted, past dates dimmed. Retrieved 2026-10-14.

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Real-Time Customer Data Platform Prime (B2C Edition)

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