Person Profile
Catalog row in Vendor License Metrics · Cited
- Unit
- Other
- Aliases
- Addressable Audience; Consumer Audience; Profiles
- Definition
- Real-Time CDP (B2C) product description: "Person Profile means a record of information representing an individual (including Directly Identifiable Person Profiles and Pseudonymous Person Profiles) in the Profile Service."
- Counting rules
- Real-Time CDP Prime and Ultimate (B2C Edition) are licensed per 1,000 Person Profiles. Volumes are determined using the default deterministic Identity Graph. The Consumer Audience (Addressable Audience) is the number of Person Profiles licensed; entitlements scale with it, such as 500 Real-Time CDP Connections Outgoing Calls per Person Profile per year and an Average Profile Richness of 75 KB or less per Person Profile.
- Floors / minimums
- None stated; quantity set in the Sales Order.
- Applies to products
- Real-Time Customer Data Platform Prime (B2C Edition)
- Real-Time Customer Data Platform Ultimate (B2C Edition)
- Product category