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Blender trademark policy

Catalog row in Vendor License Programs · Cited

Kind
Policy
Term
Not stated
Definition
Policy governing use of the Blender name and logo by third parties; inspired by the Mozilla and WordPress trademark policies.
Commercial rules
Truthful references allowed; business, product and domain names, merchandise and confusingly similar marks require prior written permission.
Applies to
Blender name and logo

Evidence 10

Blender is a registered trademark in the EU and USA evidence
"Blender is a registered trademark (®) of the Blender Foundation in EU and USA."

Logo page, Usage GuidelinesLogo — BlenderRetrieved 2026-10-08

Blender name and logo are not part of the GPL evidence
"The logo and the brand name “Blender” are not part of the GNU GPL, and can only be used commercially by the Blender Foundation on products, websites, and publications."

Logo page, Usage GuidelinesLogo — BlenderRetrieved 2026-10-08

Commercial logo use needs explicit permission evidence
"Only in exceptional cases permission will be granted to use the logo on commercial products, you must contact us with a picture of how it will be used, and ask for explicit permission."

Logo page, Commercial useLogo — BlenderRetrieved 2026-10-08

Film credits are not commercial use of the logo evidence
"Showing the Blender logo on film credits is not considered to be commmercial use."

Logo page, Commercial useLogo — BlenderRetrieved 2026-10-08

Forks must be renamed evidence
"Same goes for forks of the Blender software, give it a new name and create a unique brand that way. The latter is also enforced by the GNU GPL, which explicitly excludes brand names from the freedom."

Trademark Policy, introductionTrademark Policy — BlenderRetrieved 2026-10-08

Logo is a secondary brand and unaltered evidence
"You will visualize and promote your own branding more prominent than you use the Blender logo. The Blender logo only can be used as a secondary brand, which means it has to be clear for an average viewer that this is not an official Blender or Blender Foundation website, publication or product."

Logo page, Prominence and ModificationLogo — BlenderRetrieved 2026-10-08

No Blender trademark in business, product or domain names evidence
"Don’t use the Blender trademark (name or logo) in the name of your business, product, service, app, domain name, publication, or other offering."

Trademark Policy, prohibited usesTrademark Policy — BlenderRetrieved 2026-10-08

No Blender trademark on merchandise for sale evidence
"Don’t use the Blender trademark on merchandise for sale (e.g., selling t-shirts, mugs, etc.)"

Trademark Policy, prohibited usesTrademark Policy — BlenderRetrieved 2026-10-08

Support services may only refer descriptively to Blender evidence
"Don’t use the Blender trademark for any other form of commercial use (e.g. offering technical support services), unless such use is limited to a truthful and descriptive reference (e.g. “Independent technical support for Blender”)."

Trademark Policy, prohibited usesTrademark Policy — BlenderRetrieved 2026-10-08

Truthful reference to Blender needs no permission evidence
"Use the Blender wordmark (the “Blender” name) in text to truthfully refer to and/or link to unmodified Blender programs, products, services and technologies."

Trademark Policy, usage without permissionTrademark Policy — BlenderRetrieved 2026-10-08

Source Documents 2

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