LICENSEWARE
SurveyMonkey Metric

Completed Survey Response (Audience)

Catalog row in Vendor License Metrics · Cited

Unit
Completed Survey Response
Aliases
complete response
Definition
Audience Self-Serve Terms 1: a Completed Survey Response is where a Target Panelist qualifies past any Screening Questions, answers all required questions and reaches the end of the survey; disqualified responses do not count.
Counting rules
Audience is bought per Completed Survey Response; incomplete and disqualified responses are not charged separately but disqualification affects the qualification rate and price.
Floors / minimums
The number of responses is set in the Purchase Specifications; delivery in a given timeframe is not guaranteed.
Applies to products
  • SurveyMonkey Audience
Product category
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