Marketing Audience Record
Catalog row in Vendor License Metrics · Cited
- Unit
- Unique customer or prospect record (250,000 per unit)
- Definition
- Unica Campaign 26.1 LI: "A Marketing Audience Record is a unique entity or entry in a database or file or any data store containing customer or prospect information and accessed by the Program for the purposes of marketing."
- Counting rules
- Active and inactive records count; derived by adding records across audience levels serviced in a given year; each unit entitles 250,000 unique records.
- Applies to products
- HCL Unica Campaign
- Related metrics
- Product category