Acquia DAM is a web-based service for organizing, finding and delivering brand, marketing and product content. Acquia’s product guide describes Acquia DAM (Widen) as combining digital asset management and product information management in one platform.[1] The guide, last updated on 13 August 2026, is the main source of licensing detail, because it defines the authorized user, storage and API overage mechanics, the add-on structure and the service level agreement.[1]
Unlike the hosting products, DAM is sold on a per-user and per-storage model for limited-user subscriptions, and many capabilities are separate add-ons. The guide marks features that are “not included at all subscription levels, but may be included as add-ons” with an asterisk, and features “no longer included with new subscriptions or add-ons” with a double dagger.[1]
Editions
The guide does not publish named edition names beyond the Workgroup (limited user) subscription. It distinguishes subscriptions with a limited number of users, called Workgroup, from other subscription levels where unlimited users is one of the features that is not included at all levels.[1] The following features are marked as not available at every level and may be added:
- Unlimited users, SAML single sign-on, simple one-way HTTP single sign-on, the REST API, a vanity URL and a HIPAA-ready version with a signed BAA.[1]
- Asset and archive storage, digital watermarking (requiring a Digimarc account), and native integrations with more than 25 applications and partner integrations with more than 30 applications.[1]
- Entries (product information management): importing product data by drag and drop, FTP or API, customizable category hierarchies and attributes, channels with export, and Syndic8 syndication.[1]
- Portals with branded headers and custom navigation, Workflow for proofing, Templates (InDesign plugin, HTML5 live editor, web-to-print), Services (implementation, consulting, design, managed services) and the Video Creator powered by movingimage.[1]
Included in all levels, the guide lists unlimited roles with custom access levels, unlimited bandwidth, unlimited support, an uptime SLA, mobile apps, the AI Copilot for DAM support, and a Drupal connector among connectors activated by request only.[1] Some AI features listed under the guide changelog changed processors on 2026-08-13: AI tagging of image files moved from Clarifai to AWS Rekognition, and AI tagging by look moved to One More Cloud (bonsai), the latter marked as no longer included in new subscriptions.[1]
Metrics
User
The guide defines the authorized User as a specific individual belonging to a role defined by an Acquia DAM administrator, whether administrator, uploader or contributor, power user or general user, and any user associated with an API key. The administrator may create or remove users at will, but creation of user accounts intended for use by more than one specific individual is not permitted.[1] The practical consequences for counting are that shared logins are a compliance risk, that API keys can count as users, and that roles with different privileges all count in the same way.
Storage
Storage is a quantity set by the Order Form for subscriptions that include a specific amount of data; the guide lists asset and archive storage among the features that are not included at all subscription levels.[1] DAM has no dedicated catalog metric for storage because the guide does not define its unit beyond “data storage” and per-GB charges on the Order Form.
Applicable API calls
For Workgroup plans, API calls not authorized through an Acquia OAuth client, called “Applicable Calls”, are subject to a calendar monthly limit of 500,000; for Workgroup plans that include the Entries application, the limit is 1,000,000. Calls above the limit in a calendar month are subject to additional fees. Acquia-managed integrations and authorized third-party integrations are excluded from the limit.[1]
Counting and floors
Overage mechanics
Overages for Workgroup plans are tracked on the last day of the month. If the total number of users on the last day of the month is greater than the number included in the Order Form, the difference is tracked by month and any increases are invoiced monthly in arrears at the per-user charge in the Order Form. The same method applies to data storage, with per-GB storage charges.[1] At the contract level, the Subscription and Services Agreement states that customers pay additional fees where they exceed allotted capacity or other limits specified in the Order, and that fees for overages are calculated and invoiced monthly in arrears.[2]
No reductions during a term
The guide states that line item or bundle subscription discounts depend on maintaining the configuration of services purchased on the same Order Form, so no reductions in subscriptions can occur during a subscription term that has begun, including multi-year terms.[1] The agreement similarly provides that purchased Subscription Services cannot be decreased during the relevant term and that payment obligations are non-cancelable.[2] Users and storage can therefore ratchet upward through monthly overage tracking but not downward until renewal.
Connectors
CI-HUB connectors, which connect the DAM to desktop creative applications, cannot be refunded and require annual renewal, and any reduction in the number of connectors requires written notice at least thirty days before the annual renewal date. If CI HUB software is included, each end user must agree to the CI HUB Service License Terms published by its licensor, and a breach by an end user of those terms is an event of default under the customer’s agreement.[1]
Test sites
For bundles that include a one-year test site, the customer is responsible for requesting activation of the test site when needed.[1]
Virtualization and partitioning
The guide describes no partitioning rules. It states that the service can run integrations by two routes. Native integrations are developed and supported by Acquia, included with retail pricing packages, and run in the background, with managed integrations assigned to a two-week development sprint and approximately ten business days of development. Partner integrations are developed and supported by an Acquia partner under a separate contract with that partner, with invoicing, scoping, support and maintenance handled by the partner.[1] That distinction matters for software asset management: partner integrations create a second contract that is not covered by the Acquia Subscription and Services Agreement.
Cloud and BYOL
DAM is a hosted service. Acquia’s agreement lets the customer select a Data Center Region and states that Acquia will not move it without written consent unless required to by law.[2] The DAM guide’s data portability clause is shorter than the standard agreement’s: on request within seven days after termination or expiration, Acquia provides the requested customer data within thirty days after the request, and thirty days after termination or after provision of the data it deletes or renders inaccessible the customer data and customer applications.[1] No bring-your-own-licence model exists.
Artificial intelligence features
All Acquia DAM AI features are opt-in and disabled by default; they use pre-trained models, and customer data such as image assets and metadata are not used to train AI models.[1] The guide lists video transcription using a branch of OpenAI’s Whisper, AI tagging using Amazon Rekognition, non-biometric facial detection, AI natural language search using Qwen3, and generative features including the AI Copilot using Amazon Bedrock. Features supported through partners include the Workflow AI Assistant (Ziflow), product description generation (Syndic8) and Video Creator (movingimage). All AI features must be used within Acquia’s AI User Guidelines.[1] Under the AI Terms, input and output are Customer Data, the customer may not use output to train or improve AI or machine learning systems, and Acquia may block input or output and disable the features at its discretion.[3] Syndic8 requires the customer to accept Syndic8’s own privacy policy and terms of service, no SLA applies to Syndic8 as a sub-processor, and sensitive data should not be uploaded.[1]
Programs
The product guide names no program. The DAM SLA is a support construct: the service commits to a monthly uptime of at least 99.9%, and for each half hour of service interruption the customer receives a one-day extension of its subscription if it notifies Acquia within fifteen days and requests the extension in writing. Accumulating extensions in two consecutive months, or three months in any six-month period, lets the customer terminate the applicable Order on seven days’ notice. The extension and termination rights are the customer’s exclusive remedy.[1]
Out of scope
This article does not cover Acquia Web Governance, Drupal-hosted products or the Acquia Drupal connector’s own terms. DAM list prices and storage tiers are not published in the guide. The guide’s feature lists change; the changelog shows updates on 13 August 2026 and 11 March 2026 among others, so check the guide version at purchase.