Monthly Active Rows (connection)
Catalog row in Vendor License Metrics · Cited
- Unit
- MAR (distinct Primary Keys per Connection per Billing Period)
- Aliases
- MAR; paid MAR
- Definition
- Service Consumption Table: "Monthly Active Rows" or "MAR" means the number of distinct Primary Keys reflecting inserts, updates, and deletes that are synced via Fivetran, calculated on a per-Connection or per-Activation basis.
- Counting rules
- Each distinct Primary Key counts once per calendar month per Connection, however many times it syncs. If a Primary Key is not available a synthetic hashed key is created. Keys are counted separately by Account, Destination, Connection, table and Activation. Initial syncs, trial usage, re-syncs of unchanged rows, Fivetran system tables and the Platform connector are free MAR.
- Floors / minimums
- A $5 per month base charge applies to each paid Connection with 1 MAR to 1 million MAR; no charge for a Connection with no paid MAR; Free plan excluded.
- Applies to products
- Fivetran Data Pipelines (connections)
- Fivetran Standard, Enterprise and Business Critical plans
- Product category