Active Profile
Catalog row in Vendor License Metrics · Cited
- Unit
- Profile
- Aliases
- Active Customer (former name)
- Definition
- Customer Data Platform guide s.2: "An Active Profile is a unique buyer who has conducted a Transaction within the prior 12 months and with an identified email address, postal address, phone number, or a combination."
- Counting rules
- Anonymous buyers are tracked but not counted as an Active Profile until they identify themselves with an email address, postal address, phone number, or a combination.
- Floors / minimums
- None published; contracted per Order Form.
- Applies to products
- Acquia Customer Data Platform
- Product category