LICENSEWARE
Salesforce Metric

Conversation

Catalog row in Vendor License Metrics · Cited

Unit
Other
Aliases
Conversations; Triggered & Bulk Message; Digital Engagement conversation
Definition
For purposes of Messaging, a conversation is one or more messages between a Customer agent and end customer in a single message session. A conversation begins when: (1) a Customer agent accepts a message initiated by an end customer; or (2) a Customer agent sends an initial outbound message. A conversation ends when a Customer agent disconnects from the conversation or is logged off. All conversations automatically end after 24 hours have elapsed from the start of the conversation.
Counting rules
A conversation begins when: (1) a Customer agent accepts a message initiated by an end customer; or (2) a Customer agent sends an initial outbound message. A conversation ends when a Customer agent disconnects from the conversation or is logged off. All conversations automatically end after 24 hours have elapsed from the start of the conversation. A Triggered & Bulk Message is an outbound message that is: (i) triggered to send when a record creation or modification event occurs; or (ii) sent from a list view or campaign objects. Sandbox Messaging: Conversations in connection with a Customer's Sandbox are deducted from the total number of Customer's conversation entitlement under the applicable Order Form(s). SMS Zone multipliers on the retrieved sheet (examples): Zone One 1; Zone Two 2. Included OTT / WhatsApp Messaging multiplier 0 on this sheet.
Floors / minimums
Entitlement quantity is on the Order Form. No published conversation floor on the rate sheet. Sandbox conversations deduct from that entitlement.
Related metrics
Related from
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