Estimated global distribution of ITAM, SAM, Software Licensing, and Licensing Auditor professionals

🌎 North America

Metric	Estimate
ITAM Professionals	~100,000
SAM Professionals	~75,000
Software Licensing Professionals	~50,000
Software Licensing Auditors	~12,000
Primary Sources	- IAITAM membership data

LinkedIn job title searches
Gartner/IDC market insights | | Key Assumptions | - Highest concentration of ITAM/SAM professionals due to large enterprise IT footprint in the U.S. and Canada
Overlap between ITAM, SAM, and Licensing roles is partially accounted for through LinkedIn job postings and association data |

🌍 Europe

Metric	Estimate
ITAM Professionals	~60,000
SAM Professionals	~45,000
Software Licensing Professionals	~30,000
Software Licensing Auditors	~10,000
Primary Sources	- ITAM Forum EU and other regional associations

LinkedIn data
Gartner EMEA market insights | | Key Assumptions | - Includes EU, UK, and non-EU countries
Strong SAM presence driven by compliance requirements (e.g., GDPR) and frequent software audits
Multinational organizations create role overlap |

🌏 Asia-Pacific

Metric	Estimate
ITAM Professionals	~50,000
SAM Professionals	~35,000
Software Licensing Professionals	~25,000
Software Licensing Auditors	~7,000
Primary Sources	- IAITAM chapters in APAC

LinkedIn job title searches
IDC APAC data | | Key Assumptions | - Rapidly growing market in India, China, Australia, and Singapore
Expansion of multinational companies and increased local enterprise adoption of formal asset management
May be understated due to inconsistent job title usage |

🌎 Latin America

Metric	Estimate
ITAM Professionals	~20,000
SAM Professionals	~15,000
Software Licensing Professionals	~10,000
Software Licensing Auditors	~3,000
Primary Sources	- Latin American IAITAM & ITAM Forum data

Local job market surveys
Frost & Sullivan and other analyst reports | | Key Assumptions | - Growing IT sectors in Brazil, Mexico, and Colombia
Smaller market than North America or Europe, but consistent growth
Some role overlap is assumed in these estimates |

🌍 Middle East & Africa

Metric	Estimate
ITAM Professionals	~20,000
SAM Professionals	~10,000
Software Licensing Professionals	~5,000
Software Licensing Auditors	~3,000
Primary Sources	- IAITAM/ITAM Forum memberships

LinkedIn job data
Gartner MEA regional reports | | Key Assumptions | - Emerging ITAM/SAM practices with pockets of high adoption in the UAE, Saudi Arabia, and South Africa
Estimates may be low due to fewer formalized asset management titles
Significant overlap of roles within smaller teams |

🌐 Global Summary

Global Totals	Approximate Count
ITAM Professionals	~250,000
SAM Professionals	~180,000
Software Licensing Professionals	~120,000
Software Licensing Auditors	~35,000
Grand Total	~585k 👏

Sources (Across All Regions)